AOPA Association of Practising Accountants in the UK

Brand & Member Badge

Our logo, colours and the official membership mark — plus how AOPA member firms may display it.

These guidelines keep the Association of Practising Accountants UK looking consistent and trustworthy everywhere it appears. Please follow them whenever you use our logo, and — if your firm is a current AOPA member — when you display the Member of AOPA badge on your own website.

The AOPA logo

The pillared seal represents institutional trust; the red ledger reflects growth in practice. Use the primary seal where space is square, and the horizontal lock-up in headers and letterheads.

AOPA primary seal

Primary seal

Download SVG
AOPA horizontal lock-up

Horizontal lock-up

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Clear space & size

Keep clear space of at least the height of the seal's cap on all sides. Never render the seal below 32 px or the lock-up below 140 px wide.

Backgrounds

Use on white, ivory or navy. On dark backgrounds use the reversed mark. Avoid photographic or busy backgrounds that reduce legibility.

Colour palette

Navy and British red are the heart of the brand; gold is reserved for certificates and the seal.

Navy

#0C2E5F

Primary — headings, chrome, the seal

AOPA Red

#C8102E

Accent — calls to action, highlights

Deep Red

#A00C24

Hover / pressed state

Heritage Gold

#B8860B

Certificates & the official seal only

Ink

#1B2333

Body text

Slate

#5B6B86

Secondary / muted text

Ivory

#FBF8EF

Warm print background

Paper

#FFFFFF

Default background

Typography

Poppins

Display & headings. Weights 600–800.

Inter

Body & UI text. Weights 400–600.

Logo — please don't

Stretch, squash or rotate the logo
Recolour it or apply gradients, shadows or outlines
Rebuild the wordmark in another typeface
Place it on a busy or low-contrast background
Crop the seal or separate it from the wordmark in the lock-up
Use an old or unofficial colour version of the mark
For member firms

The “Member of AOPA” badge

Current AOPA member firms may display this badge on their website, email signature and stationery to show they belong to the Association. Three approved versions are provided.

Member of AOPA badge

Standard (light)

Download SVG
Member of AOPA badge (reversed)

Reversed (dark)

Download SVG
AOPA member seal

Seal stamp

Download SVG

Add it to your website

Paste this into your site's footer. It links visitors back to AOPA so they can verify your membership.

<a href="https://aopauk.com" target="_blank" rel="noopener">
  <img src="https://aopauk.com/brand/aopa-member-badge.svg"
       alt="Member of the Association of Practising Accountants UK"
       width="220" height="60" loading="lazy">
</a>

Tip: swap the link for your own AOPA firm profile URL (aopauk.com/firms/your-firm) so visitors land on your listing.

Badge usage rules

  • Only current, active AOPA member firms may display the badge. Remove it if your membership lapses.
  • Always link the badge back to aopauk.com (or your AOPA firm profile) so membership can be verified.
  • Do not alter the badge — keep its colours, proportions, text and clear space intact. Minimum width 180 px.
  • The badge denotes membership only. Do not use it to imply AOPA endorses, certifies or is responsible for your services or advice.
  • Individual members should use “AOPA Member”, not the firm badge, and must not present themselves as representing the Association.
  • AOPA may ask you to stop using the mark at any time; misuse may result in removal from the directory.

Brand queries or need another format? For EPS/PNG artwork, print specs or permission questions, contact [email protected].